Hila Grocery (2013)

Herzliya Museum of Art

Hila Grocery, which was initially exhibited at the Herzliya Museum, is included in the series of scanned paintings. This work deals with the question of origin. The image that appears in four different frames, collected throughout the years in their entirety (after being used to frame certain works of art and images) is the product of a broken digital camera, which produced an image that is a combination of photographed material (using a lens – as usual), which has been distorted due to technological failure, and drip-like shapes of a substance have formed on it (this shape is not physical but rather a shape brought to life due to disrupted digital memory). The painting of the same image was painted with oil and acrylic paints, scanned and printed in a quality simulating the painterly origin in extreme likeness, according to the random dimensions of the frames. Insertion of the image into these frames, hung in specific formation, supposedly fixates the possibility of reproducing the image, and limits it to the unique hanging formation in which it was fixed.